Two years ago, Sarah Cray was a freelance artist… selling her prints on Etsy, illustrating books, and just simply exploring her creative freedoms was the life Sarah had fallen in love with. But then, she got a call that would result in her being able to take those passions and share her love of art with the world. The call was from ours truly, Al Doan, the co-founder of Missouri Star Quilt Co. The pair had briefly known each other in college, but after a bad experience in shopping art supplies online, he called up the talented Sarah in hopes the two could create something better for others.
Together, they worked to transform the reputation of art from being intimidating, hard, and overwhelming to helpful, welcoming, and encouraging. In 2017, Sarah’s artistic abilities and Al’s master business mind proved a powerful duo in giving birth to Missouri Star’s sister company, Let’s Make Art! Since then, the team has welcomed modern lettering artist, Nicole Miyuki.
The business hopes to offer several different art medium services soon, but right now, Let’s Make Art offers monthly subscription boxes, supplies and step-by-step tutorials for watercolor taught by Sarah and hand-lettering taught by Nicole.
“The intention was to create a company that was way more accessible and not as intimidating for people who want to get into it. Something that sends the empowering message that anyone can make art.” – Sarah Cray, Co-Founder
When asked what they believe attributes to their success so far. Sarah answered by stating, “I don’t want people to think that I’m the best at watercolor and that I do it perfect every single time. If I make a mistake, I show them openly, and explain how they can correct it… Art is a process and we’re always learning. People are welcome to be open with no judgement here.” Others have found that they have been able to relate to the Let’s Make Art team. It’s a space full of inspiration in which people feel comfortable to begin their creative journey.
Sometimes the art they create has a mission of its own. With Let’s Make Art Matter, the Let’s Make Art team places an addressed and stamped postcard in each subscription box. There is a free tutorial per each card. Everyone then creates their postcard and sends it to a family, person, or organization that is suffering from the death of a loved one, an illness, or other disaster. “We send them to a family that just really needs a little bit of love. Art can be very healing.” says Sarah. Outside of the subscription boxes, people are welcome to walk-in, sit down at a table and Make Art Matter right there in the store and they will make sure it’s gets sent to the family for you.
When you stop in at Let’s Make Art, there’s always an opportunity to “try it before you buy it” and even participate in a make-a-take! With our Birthday Bash event coming up, Let’s Make Art invites you to come and create your own or join in on making art matter. Whether for yourself or for a family who needs a smile, stop by their booth and try it out!
Even if you aren’t quilter, you can still enjoy “Quilt Town, USA.” Bring your friends and stop in for a brew, go golfing, or grab a sweet bite to eat. And don’t forget to say hi to the Let’s Make Art team and discover watercolor and hand-lettering designs!