Artist Spotlight: Amy Latta

Meet Amy Latta!

Amy Latta is passionate about inspiring her online community by sharing honest inspiration for everyday life. On her award-winning blog, you’ll find easy-to-follow hand lettering tutorials, along with all kinds of craft and DIY projects anyone can create. Amy recently stopped by to teach us some hand lettering, show off some new fabric markers, and design some beautiful quilt labels that you can DIY for your next project! Before the tutorial comes out, let’s learn more about Amy – from her creative journey and process to her inspiration and more!

How did you become fascinated with hand-writing and beautiful penmanship?

I have loved creating art ever since I was little – I was the girl who doodled all over the pages of my notebooks in school and tried to take the prettiest notes possible. I learned traditional calligraphy with a pointed pen as a teenager and have always enjoyed playing around with different font styles. When brush script, which is the current most popular form of hand lettering, started to become really popular a few years ago, I absolutely loved the look of it and determined that I was going to teach myself to do it. The contrast of thick and thin lines inside every letter makes it so unique, and it’s definitely my favorite artistic way to write. 

Do you play with fabric in your craft life? How do you use it?

I sure do! I know how to sew, so sometimes I make fun fabric projects like cute bandanas for my dog or Halloween costumes for my kids. During the beginning of the pandemic, I sewed hundreds of fabric masks for the nurses at local hospitals, and it felt amazing to be able to use my crafting skills to help other people in a real time of need. I also use felt a lot, making DIY ornaments and plush toys.

What crafting tool are you most dependent on?

Since lettering is my specialty, it would probably be my markers, but when it comes to general crafting, I often find myself in need of a hot glue gun and a paintbrush. I also absolutely love my Cricut machine! It allows me to cut my lettered designs out of all kinds of materials like vinyl, fabric, felt, infusible ink, iron-on, leather, and more, which means I can make a huge variety of projects.

What was the most frustrating project you ever worked on? How did you stay motivated and creatively present to finish it?

If I’m being honest, it was an attempt at wood burning, and I failed so terribly that I threw it across the room and then into the trash. Nowadays, I have a scorch marker that lets me wood burn without the difficult equipment, though, so I have indeed been able to hand letter on wood! I know that finishing strong and staying motivated is important, and I have definitely done that during my fair share of projects (I often find that when I’m frustrated, I just need to walk away for awhile, then come back with a fresh attitude). But I also think there’s wisdom in knowing when to let a project go too. You don’t have to do everything. 

What do you do to find inspiration/encourage your creativity?

I am an incredibly visual person, so I am most inspired by what I see. Sometimes that might be something in a store or something on Pinterest, and when I see it, I am inspired to try creating a personalized version of it for myself. Other times, I see materials, like a particular fabric or wooden sign or flowers and I start to envision what they could become.

What occupation would you like to try if making wasn’t an option?

I would go back to my previous occupation as a ballroom, Latin, and swing dance instructor. It was indescribably fun! I loved everything about it: the dancing, the learning, and the teaching. The thing I didn’t love was the hours, which kept me away from my family in the evenings. I stopped teaching dance when my son was 2 years old because I knew that as my kids got older and started school, those evenings would be the only real time we had together and I didn’t want to miss them. As I was navigating being a stay-at-home-mom, I stumbled across a craft blog and that’s what led me to start this whole venture with my website and everything that followed. No matter what my occupation, though, I would never stop creating on the side.

Who is your favorite fictional character?

I actually majored in English in college, and taught English in the public school system for four  years, so I am a major book nerd. I have tons of beloved characters, and it’s so hard to choose just one! I guess if I had to choose, I’d pick Elizabeth Bennett from Pride & Prejudice.

What craft material have you been hoarding the longest?

So, you are assuming that I’m a hoarder. LOL. I prefer “collector.” I’m not sure what material I’ve had the longest, but I definitely “collect” markers, wooden surfaces, vinyl, metal stamping supplies, and paint. When I reorganized my craft studio in February, I literally donated boxes and bags full of paint and other supplies to the local elementary school as well as giving some away to friends, and I still have more than I need.

Describe your perfect day.

It would definitely start with sleeping in! I am NOT a morning person by any stretch of the imagination, and right now my kids’ school schedule means I have to be up by 6 AM every day. I’d sleep in, then ease into the day with some coffee on the couch, snuggling my cat and dog while doing my daily devotion and catching up on email. Then, I’d take a few hours to leisurely create something just for the joy of it. I might work on a paint by number or start a new project. After lunch, I’d film a television segment to share crafty ideas. For dinner, my husband would cook one of his absolutely incredible from-scratch meals like Mongolian Beef or Orange Chicken and fried rice, then our family would take a walk on the beach…because my perfect day would include living somewhere near the ocean. We’d catch up on the boys’ days at school and spend some quality time together. Then, we’d play a game together as a family – probably Super Smash Bros or Mario Kart 8 if my boys had their choice. We’d finish the day with my husband and I watching a Hallmark Christmas movie together. What could be better?

What’s your dream project? What’s the “maybe some day…” creation you have in mind?

I would absolutely LOVE to do a hand lettered mural on the wall or even the chalkboard of a local spot. Ideally, I’d do a coffee-themed one in our local Starbucks. At one point, our church also toyed with the idea of a lettering piece on the back wall, but it hasn’t come to anything yet. I just think doing something on such a large scale would push and challenge me, and it would be amazing to see it there in the community inspiring other people.

The other dream project I have – and I’m not just saying this because you are the quilt people – is to create a handmade quilt. It’s one of the only art & craft type things I’ve never attempted, and I know how much time and love goes into creating one. I feel like it would be such a huge accomplishment and I would be so proud of myself for actually taking on such a big, new project.

To learn more about Amy and to see more of what she creates, follow her on her Instagram @amylattacreations, visit her website, and join her on her Facebook page!

Meet the Makers of Let’s Make Art

Not everyone has a ton of time or space to create. That’s why we’ve made it easy for you to start now. We’ll encourage you to try new things and take risks. We’ll laugh with you when things don’t turn out quite as planned. We promise to challenge you and to teach you to enjoy the process of making art. If you promise to be kind to yourself, not to compare your art to others, and to have fun, then we’re going to have a great time together. Let’s make some art!

– The Let’s Make Art Team

Sarah Cray, Watercolor Artist and Co-Founder at Let’s Make Art

When and how did you first start painting?
I have always had a love and passion for art. Painting, drawing, creating was something that I did as a child and simply never stopped. When it came time to pick a career, I decided to pick art as my major in college and a year after graduating, I started Let’s Make Art with my business partner. 

What advice would you give to someone who just started painting?
Be kind to yourself. Do not compare. Remember to have fun.

What are your must-have tools in your studio?
Must have tools: Paint supplies and music. You know when I am in the zone by how much I am singing along to whatever is playing while I paint 🙂

What inspires you and gets your creativity flowing?
I think inspiration is a tricky beast and I am learning that mostly what it means to get creativity flowing is to show up consistently. I don’t always have the flutter feeling of inspiration BEFORE I start painting, but I almost always feel better when I am done painting. I view creating as a practice that I am passionate about and committed to instead of this magical, elusive thing. Sometimes the magic is there and sometimes it isn’t, but either way, I am making something. 

How did you become the face of Let’s Make Art?
As co-founder of Let’s Make Art, there weren’t a lot of people or options (or money for that matter) that we could use as a resource to help us find “the face”. And honestly, I am not entirely sure that it was strategic on what being “the face” actually means. All I know is that I had a vision for how art should and could be taught. And I thought, “Maybe if I could open up, and share with them everything: the supplies, how to use them, the mistakes, the joy, the fear, the techniques, the why – then maybe it won’t feel so out of reach for people who have always wanted to try.” So that’s what I did. I simply gave all of myself to this company.

Nicole Miyuki, Kids Artist at Let’s Make Art

When and how did you first start lettering?
In 2012 I started with a personal challenge to create something every day. I had absolutely no idea that that would be a catalyst for a career of creating, teaching and expressing myself through art!

What advice would you give to someone who just started lettering?
Tap into your inner child-like wonder that is there inside of you. Yes, it might need some dusting off, but it is in there, simply waiting to be free and create!

What are your must-have tools in your studio?
Watercolor paints and two brushes – a small one to letter with and a round larger one to paint with! 

What inspires you and gets your creativity flowing?
The colors that illuminate the sky when the sun goes down. Sunsets are Mother Nature’s beautiful daily light shows and have been the source of my creativity recently!

How did you become the host of your own Let’s Make Art series?
The internet makes the world smaller! Sarah Cray and I were both teaching an online workshop and she reached out about a company she was starting, Let’s Make Art. She enjoyed my teaching style, lettering books (see links below), and we instantly connected after one visit! Lettering became the second subscription box at Let’s Make Art and it was so much fun! Then, in the summer of 2020, I felt an urge and a need to create for kids. I transitioned from teaching lettering to creating a kids program and art box for our Little Artists! It has been so much fun, and we just launched our kids-only Instagram!

By Hand: The Art of Modern Lettering

The Kids Book of Hand Lettering

Jesse Petersen, Mixed Media Artist at Let’s Make Art

When and how did you first start journaling?
I’ve been making art for as long as I can remember. I made my own art journals in first grade and laminated the covers with all my Mom’s scotch tape. My parents tried really hard to discourage me from making art my career, but I’ve always been a rebel. 😉

What advice would you give to someone who just started journaling?
Don’t be too precious. The only wasted paint is the paint that is still in the tube!

What are your must-have tools in your studio?
I like to start with a great surface, a mixed media journal paper, or a sturdy panel. I love rich pigmented paints and working with a craft knife and collage paper. Yes! Paste is my favorite adhesive. 

What inspires you and gets your creativity flowing?
My creative ritual keeps me grounded and inspired. I like to start out my studio time with some calm music and sketching or a painting sort of warm-up before I get into anything too serious. Sometimes these low-pressure warm-ups lead to big ideas.

How did you become the host of your own Let’s Make Art series?
I’ve worked in the craft industry for a big chunk of my career and I really wanted to see a different format of creativity be offered. I’ve always made art journals and creative sketchbooks on my own while creating products for creative memory keeping in major retail stores. I wanted to offer more education around those ideas. I pitched the idea of doing an art journal subscription box to one of the Let’s Make Art co-founders, Al Doan, and the rest is history!

Art Journaling Subscription Box from Let's Make Art

Whether you’re a total beginner or you’ve mastered the arts, the supplies and tutorials in this monthly art box are designed to encourage, support, and enhance your experience with Art Journaling. The monthly box provides the supplies you’ll need and a free video tutorial released weekly. 

Art Journaling Subscription Box

Explore Let’s Make Art Today! >

Introducing… Let’s Make Art

Two years ago, Sarah Cray was a freelance artist… selling her prints on Etsy, illustrating books, and just simply exploring her creative freedoms was the life Sarah had fallen in love with. But then, she got a call that would result in her being able to take those passions and share her love of art with the world. The call was from ours truly, Al Doan, the co-founder of Missouri Star Quilt Co. The pair had briefly known each other in college, but after a bad experience in shopping art supplies online, he called up the talented Sarah in hopes the two could create something better for others.

Let's Make Art, Hamilton Missouri, Local Business Spotlight, Missouri Star

Together, they worked to transform the reputation of art from being intimidating, hard, and overwhelming to helpful, welcoming, and encouraging. In 2017, Sarah’s artistic abilities and Al’s master business mind proved a powerful duo in giving birth to Missouri Star’s sister company, Let’s Make Art! Since then, the team has welcomed modern lettering artist, Nicole Miyuki.

The business hopes to offer several different art medium services soon, but right now, Let’s Make Art offers monthly subscription boxes, supplies and step-by-step tutorials for watercolor taught by Sarah and hand-lettering taught by Nicole.

“The intention was to create a company that was way more accessible and not as intimidating for people who want to get into it. Something that sends the empowering message that anyone can make art.” – Sarah Cray, Co-Founder

When asked what they believe attributes to their success so far. Sarah answered by stating, “I don’t want people to think that I’m the best at watercolor and that I do it perfect every single time. If I make a mistake, I show them openly, and explain how they can correct it… Art is a process and we’re always learning. People are welcome to be open with no judgement here.” Others have found that they have been able to relate to the Let’s Make Art team. It’s a space full of inspiration in which people feel comfortable to begin their creative journey.

Sometimes the art they create has a mission of its own. With Let’s Make Art Matter, the Let’s Make Art team places an addressed and stamped postcard in each subscription box. There is a free tutorial per each card. Everyone then creates their postcard and sends it to a family, person, or organization that is suffering from the death of a loved one, an illness, or other disaster. “We send them to a family that just really needs a little bit of love. Art can be very healing.” says Sarah. Outside of the subscription boxes, people are welcome to walk-in, sit down at a table and Make Art Matter right there in the store and they will make sure it’s gets sent to the family for you.

When you stop in at Let’s Make Art, there’s always an opportunity to “try it before you buy it” and even participate in a make-a-take! With our Birthday Bash event coming up, Let’s Make Art invites you to come and create your own or join in on making art matter. Whether for yourself or for a family who needs a smile, stop by their booth and try it out!

Let's Make Art, Hamilton Missouri, Local Business Spotlight, Missouri Star

Even if you aren’t quilter, you can still enjoy “Quilt Town, USA.” Bring your friends and stop in for a brew, go golfing, or grab a sweet bite to eat. And don’t forget to say hi to the Let’s Make Art team and discover watercolor and hand-lettering designs!

Learn More at or follow them on Facebook or Instagram!