Quilt Town, U.S.A. – A History of Hamilton, Missouri

The City Limit sign of Hamilton, Missouri also known as Quilt Town U.S.A.

Nestled in the Northwest corner of the Kansas City metropolitan area is the town of Hamilton, Missouri. The tiny town of 1,809 residents has long been known as the birthplace of American businessman James Cash Penney who would go on to revolutionize the retail market with his self-named department store chain, J C Penney. Until just a decade ago, Hamilton remained a quiet rural community similar to many in the Northwest Missouri area. Businesses came and went and generations of residents continued to call this area their home, proudly remember their past with the annual Steam and Gas Engine Show as well as J.C. Penney Day festival in September.

In November 2008, Missouri Star Quilt Co. was founded by Jenny Doan and family in Hamilton. No one could have imagined the impact this quiet little quilting shop would have upon not only the town, but the world as a whole. Now Hamilton has a new reason to celebrate. Quilt Town, U.S.A. has become a destination for makers and has been called the “Disneyland of Quilting”. Last week you had the opportunity to learn about the History of Missouri Star Quilt Co., but the history of what is now known as Quilt Town, U.S.A. goes back even farther. To celebrate National Quilting Month, we want to take a moment to acknowledge the town that we now call home; a place that has allowed a start-up quilting shop to thrive and grow while inspiring countless of new creators along the way and in turn, has helped keep the art of quilting alive and well.

All Aboard

The Missouri Star Quilt Co. Main Shop featuring a mural honoring the railroad which Hamilton was first built upon

According to History of Caldwell and Livingston Counties, Missouri, Hamilton owes its existence largely to the Hannibal & St. Joseph Railroad. In 1855 Albert Gallatin Davis built the first home in Hamilton as a township was being considered due to the news of the railroad’s forthcoming arrival. Small railroad towns were a common development in the mid 1800’s as the new method of transportation allowed people to have access to goods and services that would have previously been difficult to acquire. Hamilton would begin to thrive thanks to these new developments in transportation and the town would reach a population of 1,800 (close to it’s current population today!) in the 1880’s (History of Caldwell and Livingston Counties, Missouri).

An Early Entrepreneur

James Cash Penney circa 1902.

In 1875 James Cash Penney was born in Hamilton. Penney would later start the retail chain J C Penney which still exists to this day. Hamilton was proud of the accomplishments of one of their own and celebrates his memory each year with the annual J C Penney Days Festival. If you’ve kept up on your Missouri Star history as well, you may notice that one of our shops is named in honor of Penney as well! In order to better acknowledge the global contributions of this entrepreneur, Penney’s boyhood home has since been moved into the town limits and has become a museum which can be visited to this day.

A New Frontier

The Missouri Star Quilt Co. Main Shop photographed in 2012.

In November 2008 the Missouri Star Quilt Co. came to Hamilton. Originally a project to help support the Doan family after financial hardship, the company would soon blossom into what we know today, Quilt Town, U.S.A. In 2015, the Doans and Missouri Star Quilt Co. were named the Small Business Person of the Year from the Small Business Administration and their accomplishments didn’t end there. Hamilton has since become a destination for quilters from all over the world, opening a multitude of new crafting related shops, restaurants and even a retreat center to house tourists coming to visit the town.

Celebrities, politicians and quilters of all skill levels have made the journey to visit Quilt Town, U.S.A. To celebrate the art and history of quilting, you can even visit our very own Quilt Museum while in town; or get your picture taken in from on the World’s Largest Spool of Thread! Every week Jenny produces a new quilting tutorial which is uploaded to YouTube that allows even brand new quilters the opportunity to create a time-honored work of art that keeps the tradition of quilting alive. As Missouri Star grows, so does the opportunities to inspire the creativity of others. In 2020 Missouri Star began it’s latest series, The Final Stitch, where host Natalie Earnheart (Jenny’s daughter) answers tough questions from quilters and demonstrates helpful tips to finish quilting projects.

The World’s Largest Spool of Thread photographed in 2018 in Hamilton, Missouri.

The Doan’s story has become one of legend, a true embodiment of the American Dream in which a family bonds together to create their own opportunity while helping to build the community of crafters around them, while also rebuilding the town which they now call home. Hamilton, Missouri is a very different place than it was just a few years ago. The long forgotten excitement of the railroad has again returned to Northwest Missouri as a world of new opportunities and advancements buds around a local community. Quilt Town, U.S.A. is here to stay and you won’t believe what’s in store next!

Still want to know more about the History of Quilt Town, U.S.A.? Check out this incredible video from our friends at Stripe!

Jenny Reminisces on the History of Missouri Star Quilt Co.

What comes to mind when you hear the word “home”? To me, home is family. I can always be myself with them. Home is comfortable, it’s welcoming, it’s my happy place. Over the past year, we’ve all spent a lot more time at home, but the time is soon coming when we’ll be able to venture out again and I hope to see you before too long in my hometown. You’re always welcome in Quilt Town, USA. We have so much to be thankful for and so much to celebrate during National Quilting Month! We want you to know that wherever you are, you can always come home to quilting at Missouri Star. 

Looking back on that first quilting tutorial, it’s incredible to see how far Missouri Star has come. There I was, stitching with my home sewing machine and the iron I’d used for years, sitting down (because I’d broken my foot!), and teaching a simple 4-patch block using a jelly roll. I had no idea what the future held for our tiny company. Twelve short years later, many wonderful milestones have been reached thanks to your support and love of quilting. Let’s take a look back at all the steps that have led us to where we are today (click on the links to learn more or for some major throwback nostalgia!):

November 2008-Missouri Star Quilt Co. Founded
November 2008-First Longarm Quilting Machine
February 2009First Video Uploaded to YouTube
February 2009-First Purchase Made at Missouri Star
April 2011First Building Renovated
July 2012-Grand Opening of Missouri Star Main Shop
January 2013-Missouri Star Website Launched
August 2013-First 100,000 Subscribers on YouTube
October 2013Sewing Center Opens for Retreats
December 2013Sew Seasonal Opens
February 2014-First Issue of BLOCK Magazine Published
April 2014Penney’s Quilt Shop Opens
May 2014Missouri Star Mercantile Opens
July 2014First Shipping Warehouse Opens
November 2014Batik Boutique Opens
May 2015-Missouri Star Owners Awarded Small Business Persons of the Year Award
March 2015Licensed to Sew Opens
September 2015First Birthday Bash Celebration (Our 7th Birthday!)
October 2015Backing & Trims Shop Opens
November 2015Machine Shed Opens
December 2015Modern Shop & Kids & Baby Shop Opens
February 2016Man’s Land and Floral Shop Opens
June 2016Main Shop Grand Reopening 
April 2017First Missouri Star Live Facebook Video
May 2017-First Missouri Star Academy
June 2017-New Shipping Warehouse Finished
May 2018Missouri Star Named One of Forbes’ Best Small Businesses of the Year
May 2018-First Jenny on the Road Tour
August 2018-First 500,000 Subscribers on YouTube
July 2019-Missouri Star & NCMC Apprenticeship Graduation
August 2019-Missouri Star Theater & Education Center Opened
October 2019-Missouri Star Cares Charity Founded
Coming Soon! Spring 2021-Missouri Star’s Grand Reopening!

Now, our hometown has been revitalized. Strolling down the streets is a joy as I walk past thoughtfully restored quilt shops filled with beautiful fabrics, bursting with inspiration for quilters of all kinds. It was not what I originally had in mind. It’s so much better. 

The quilt shops came about in an interesting way. Over a decade ago, we had just one little brick shop, but then we started selling many different types of fabric and we thought it would be a good idea to group them by style. So, the individual quilt shops came about naturally. The main street in town had many empty storefronts and we have fixed them up one by one to house each different fabric collection. All our lives, we never had the money for a brand new house, but we had plenty of fixer uppers. My kids took on this project with enthusiasm because they weren’t afraid of these old buildings. And look at what they’ve become!

Thank you for your loving support over the years. We are constantly amazed at what our little hometown has become, a literal Quilt Town, USA! And it’s all possible because of you. We hope to welcome you back very soon. 

Love,

Jenny