BLOCK Magazine is an “idea book” designed, produced, and published by Missouri Star Quilt Co. As you flip through each glossy page you’ll find gorgeous photography, fun patterns, brilliant ideas, and one-of-a-kind stories! For seven years – hard work, creativity and pure love has been poured into each issue!
Go Behind the Scenes
Q: How many people does it take to make an issue of BLOCK Magazine?
A: It takes a team of about forty people!
Here’s how they do it:
Each issue of BLOCK starts with thoughtful planning months in advance. First, the design of a quilt is put together by Jenny Doan and her daughter, Natalie Earnheart. They choose patterns and themes and then request the fabric they want to use. Once the fabric arrives, they team up with our sewists to complete the quilt tops.
Next, the pattern writers break the design down into steps, figuring out precut fabric and yardage requirements, and noting when any tools or templates are needed. Then, they outline the sewing process, piece by piece, so you have a visual of how the block comes together.
Then the quilts are sent over to our Machine Quilting department to have batting and backing added and are quilted up on big longarm quilting machines. Afterwards, our sewists carefully stitch on the binding and voilà – a completed quilt ready to star in BLOCK!
This magazine isn’t just quilt patterns though. There’s so much more to discover like, inspirational stories, educational articles, and amazing photography.
The copywriters for BLOCK collect the memoirs of Missouri Star family members and employees as well as inspiring stories from quilters from all around the world. They then use those to create story prompts and begin crafting beautifully written stories that will make you laugh, cry, feel inspired, or overjoyed. Our copywriters truly have a way with words and you’ll get all the feels with the stories they whip up!
“When I write stories, I often get to reach out to people, Jenny included, and ask them about their own stories. It’s so much fun to hear their stories and bring them to life in BLOCK. I love writing, so it’s all fun to me.” – Nichole Spravzoff
The team also follows up with the latest trends and performs a ton of their own research in order to share with you the most top notch techniques in quilting and sewing!
Once all the quilts are quilted and the stories are written, our photographers help piece it all together by providing a scene that will bring the quilt to life.
The photo team is very resourceful when it comes to finding or crafting props and they have the most intuitive eyes for seeking out the right location for each quilt. When food is involved, they even prepare meals such as a Thanksgiving turkey for a fall scene or baking cookies for celebratory backgrounds.
Once the photography is done, everything is then tied together to build out proofs to be sent over to the printer. Each issue is then shipped out and ready for you to enjoy!
Together – several different departments work together here at Missouri Star to bring to you a quality magazine at a great price.
- The first issue of BLOCK was printed in 2014
- It takes 4-6 months to create each complete issue of BLOCK
- BLOCK is published locally in Missouri
- All the quilt designs, stories, and photography are original works of art
- BLOCK doesn’t require ad revenue, it relies on subscriptions from readers like you
- Over 60 original quilts and other fun projects are made each year for BLOCK
Join us for a BLOCK Party!
Until then, enjoy this message from Jenny and a behind the scenes look at the cover shoot for the December 2020 issue of BLOCK Magazine.